In short, Linktree and its service are definitely safe to use on Instagram and TikTok, but that doesn’t mean that it’s the best app out there. In this article, we’ll go over all the pros and cons of the service, who owns it, how to set up a Linktree on your profile, and if the app is actually legit and safe to use.
Social media is an absolutely booming market. TikTok, Discord, YouTube, Instagram, Facebook, Pinterest – you name it, there are millions of users and visitors on each platform and entire industries have been made that are tailored towards these apps. Linktree (sometimes also stylized as linktr.ee) is a service that allows users to create their own Linktree page and use that URL in their Instagram or TikTok bios. These apps only allow one separate link in your profile, but that isn’t really a lot of if you want to like to a number of different things – that’s why services such as Linktree can really come in handy.
What exactly is Linktree and what is used for?
You probably already know that you can post a website or a link in your Instagram and Tiktok bios, but one usually isn’t enough. What if you want to link to your personal website, your YouTube page, your Twitter account, or something else entirely? What if you want to have separate links for each post? One measly link simply doesn’t cut it – but that’s where Linktree comes in.
When you sign up for Linktree, you’ll be given your own Linktree URL or custom domain. It’s going to look like this:
At this link, you’ll be able to connect your other social media platforms (such as Spotify, Twitch, TikTok, YouTube, etc.) and create additional links to whatever websites you want. In other words, when someone presses your Linktree, they’ll be met with a new website that shows you an overview of a whole bunch of other links. This way, you’ll get rid of the one-link limit on Instagram and other apps. This is definitely one of the annoying things about bios, and that’s why Linktree can come in handy.
You might wonder, how many links can you add on a Linktree page? It used to be limited to only five, but now you can put an unlimited number of links on it. You can also use Linktree on Facebook if you like, but there are a bit more possibilities on Facebook to add your own links, which is why it’s mostly popular on apps where you can only put one link out there for your followers, such as Instagram.
As mentioned above, Linktree was founded a couple of years ago back in 2016 as a start-up, but given their popularity and the fact that they were one of the first providers to offer a linking site for Instagram bios, they’ve actually grown rather quickly. Two brothers and a third business partner are the founders and owners of the company. They are located in a number of different places. Their headquarters is located in Melbourne, Australia, but the company also has office spaces in Sydney and LA.
Is Linktree safe to use?
It’s a good thing that you’re skeptical of third-party applications and services, but Linktree is most definitely a reputable and reliable company. Linktree is most definitely safe to use and the company has been around since 2016.
Three years after it was founded by two brothers and a business partner, it actually made CNBC’s Upstart 100 list of promising startups. There is a Trust Centre you can visit on their site, and they also take privacy laws (such as the European GDPR) very seriously.
There have been no reports of users being scammed or spammed when using Linktree, and there also haven’t been any data breaches whatsoever. In other words, Linktree can not give you a virus and is definitely legit. Furthermore, Linktree does support charities and seems to be a very socially responsible company.
How to set up a Linktree
The process is actually fairly simple – you don’t need to install an app, just go to the official Linktree website to sign up for an account. There’s a free tier that you can use right away. Once you’ve signed up and confirmed your e-mail, you can go ahead and request your custom domain and start posting links. Next, copy/paste your custom Linktree URL into your Instagram or TikTok bio and you’re done!
Are Linktree links safe?
The thing is, Linktree itself as a company is completely reputable and safe, but the people who use the service can still use it for malicious intent. A potential scammer could include bad links with viruses, malware, or phishing inside of a Linktree page, for example. Even though Linktree will remove these malicious links when they’re made aware of them, it’s still important to do your due diligence and use your common sense.
Is Linktree available to use for free?
Yes and no. There is a free version of Linktree, but there’s also a higher, paid tier. This is definitely not uncommon in the software as a service world. Here’s what a $6 per month (cheaper if you subscribe for a yearly plan) Pro tier gets you, you can check the differences between Free and Pro in the infographic below:
As you can see, the paid version of Linktree offers more integrations with other software, scheduling options, a ton more UI and design customizations, and enhanced tracking so that you can see where your visitors are coming from.
If you’re just a regular Instagram user, the free version of Linktree will probably suffice. The company also promises that this free service will stay free forever.
How does Linktree make money, what is Linktree’s business model?
Of course, every company out there wants to earn revenue, and that is no different here. Linktree’s business model focuses purely on gaining as many (paid) Pro customers as possible. Even the free users are important since every free Linktree URL has built-in advertisements for the service. Additionally, it is a popular startup that has amassed over twelve million users and millions of dollars in funding.
Linktree not working?
If you’re wondering why Linktree isn’t working or is down, it could be caused by a number of different reasons. First of all, perhaps the service is temporarily dealing with downtime, or there’s a global CDN outage that lets multiple large sites around the world malfunction. They’ve been occurring pretty often, so it’s definitely not unthinkable. However, sometimes TikTok or Instagram will block Linktree links.
What to do when Instagram or TikTok has blocked Linktree
Sometimes, social media platforms such as Instagram will have issues when you’re using a Linktree URL in your biography. Some users have reported that this is happening on TikTok as well. Unfortunately, a lot of people are using Linktree to spam other people, which is why these links may be (temporarily) deactivated for everyone.
If you’re dealing with a blocked or deactivated Linktree link for your own profile, it’s best to change the URL of the linktree (so that it’s effectively seen as a new link by Instagram/TikTok). If that still doesn’t work, feel free to get in touch with Instagram support and/or Linktree and explain the situation. We’re pretty sure that they’re willing to help out and make sure that your personal tree of links will be working once again.
Can you see who clicks on a Linktree?
No – you can’t individualize clicks and get to know who exactly clicked on your link. However, when you use the paid version of Linktree, you’ll be given detailed statistics showing the country, location, and sometimes even the city of visitors on your Linktree.
What are some good examples of Linktrees?
We’ve discussed what Linktree is, what you can do with it, whether it’s safe or not, and what to do if you’re dealing with issues. You might be wondering if there are any good or great examples of other people’s Linktrees as an inspiration. It turns out that there are a ton of them!
Check out this Linktree by Donna Hay, for example, and you’ll see in an instant just how useful Linktree can be. Donna is a well-known and popular chef from Australia, and it turns out she’s not the only famous chef out there with a Linktree page – even Jamie Oliver has one.
Want to know how a Linktree Pro page can look? The Expedia page shows how you can mess around with the layout and colors to match your business style and identity.